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🏋️ Wenn GenAI das Netz mit Inhalten flutet, bricht laut die „Attention Economy“ weg. Was bl...
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Philipp Westermeyer und Roland Eisenbrand präsentierten beim OMR Festival in Hamburg ihren Blick au...
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Google is no longer a reliable source of audience. Media brands can’t just change tactics—they n...
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Studies show that three of the main reasons people choose veganism have a parallel in AI avoidance.
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One of the tools that we used at McKinsey was the Pyramid Principle, a methodology for structured co...
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The platform has completely reimagined the entertainment landscape, as users are becoming fans and s...